Feb
Making multi-part posts or articles is a fancy little trick for linkbaiting I bet you’ve never tried. By dividing your posts into three parts you can:
- Triple your exposure
- Triple your views
- Triple your new subscribers
- And possibly triple your incoming links
Let me give you a case-in-point with a two part link bait. Building a Niche Minisite Part 1 got 1221 diggs as of writing this. Building a Niche Minisite Part 2 got 651 diggs. I didn’t check Digg the day part one hit the homepage, but part two happened to catch my eye the next day. Matt Coddington got 2 days worth of exposure for the price of one. If it were a one-parter I may have missed it altogether, instead he got 2 sweet authority links out of it :).
He also made sure he released the second part on the next day after the first one was released. I don’t think this technique would work if you spaced out the parts by more than one day.
» | Posted by Brian under SEM 3 Responses to “The Secret Linkbait Weapon You Never Knew About: Multi-Part Articles”
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February 6th, 2007 at 2:41 pm
Good point - I’ve seen more than once how breaking an article into multiple parts generates more interest and more traffic; but only if the article flows into two parts. Breaking up an article that should have obviously remained one piece would do more harm than good.
As for my niche minisite article(s) … I just got tired of writing the first day and put off the rest until the next
February 6th, 2007 at 3:32 pm
[…] of ConvertUp just did a short blog post about my two part series Building a Niche Minisite (Part 1, Part 2). It […]
February 13th, 2007 at 9:46 pm
I’ve seen multi-part posts 3-5 apart that have worked well and we able to double dip the diggs.
The trick is a well-written teaser (that will probably get you a good number of RSS subscribers to boot).