I can build traffic to a site much quicker with several thousand PPC keywords than by trying to get content ranked organically. In setting up some of these few thousand word PPC campaigns, I stumbled across a great stratagem for organic keyword targeting for both e-comm and affiliate sites. Rather than relying on a questionable keyword tool to find keywords that I actually want to organically rank for, I can merely look at my highest converting Adwords keywords through my analytics package.

By using keyword tools you may be able to hash out some great keywords that you build some content around… only to find out that that traffic isn’t converting. On the other hand, by actually testing out the keywords first in PPC you’ll get a good idea of not only what kind of traffic that term brings, but also how well it converts.

Like I said, you may already have thousands of PPC keywords for your site. Words that you never thought of trying to get ranked organically, but kick butt on PPC. You may want to take those words and make some content around them (assuming you have some ranking power in the major search engines) to capture that FREE traffic.